A Coffee Legacy Since 1925, Reimagined for Today's Entrepreneurs
Winfield Street Coffee isn’t just another coffee franchise—it’s a 100-year legacy of quality, community, and craftsmanship. Born in East Norwalk, Connecticut in 1925, and thoughtfully evolved under the leadership of CEO Breno Donatti since 2015, we’ve created a business model that honors tradition while embracing innovation.
With 7 successful locations across Connecticut, New York, and Florida, we’re now seeking passionate entrepreneurs ready to bring the authentic Winfield experience to communities across America.
Founded in
1925
7 thriving locations
and growing
100% organic,
house-roasted coffee
3 distinc
revenue streams:
premium coffee, creative food, professional catering
Two Flexible Models to Match Your Entrepreneurial Vision
Whether you dream of a neighborhood gathering place or a high-traffic coffee destination,
Winfield offers the perfect model for your goals.
What Sets Winfield Street Coffee Apart
Winfield Street Coffee isn’t just another coffee franchise—it’s a 100-year legacy of quality, community, and craftsmanship. Born in East Norwalk, Connecticut in 1925, and thoughtfully evolved under the leadership of CEO Breno Donatti since 2015, we’ve created a business model that honors tradition while embracing innovation.
With 7 successful locations across Connecticut, New York, and Florida, we’re now seeking passionate entrepreneurs ready to bring the authentic Winfield experience to communities across America.
Brand Excellence
Our meticulously crafted coffee program features organic beans roasted in our Florida facility under the expert guidance of Coffee Director Caleb MacPherson. Paired with our chef-crafted food menu, we deliver a premium experience that outshines the competition.
Local Market Adaptation
While maintaining consistent brand standards, each Winfield Street Coffee location celebrates its unique community. We embrace local character, adapt to regional preferences, and become a true neighborhood hub.
Multiple Revenue Streams
Unlike typical coffee shops that rely solely on beverage sales, Winfield locations benefit from three robust revenue channels: premium coffee service, exceptional food offerings, and professional catering capabilities.
Comprehensive Support for Your Success
You're in business for yourself, not by yourself.
Complete
Training
- Comprehensive OPUS training platform
- Hands-on operational instruction
- Coffee craftsmanship certification
- Food preparation excellence
- Team leadership development
Cutting-Edge
Technology
- Clover POS system integration
- TapMango loyalty program
- Thrive Metrics inventory management
- SPRK analytics and forecasting
- Comprehensive operational systems
Ongoing Success
Partners
- Dedicated franchise support team
- Regular business reviews
- Marketing assistance
- Operations consultation
- Product innovation and menu development
Your Investment in a Time-Tested Legacy
Transparency Note:
At Winfield Street Coffee, we believe in complete transparency about your investment. Below are the key financial considerations for both our franchise models:
Full Café Model
Initial Franchise Fee:
$45,000
Estimated Investment:
$349,500 – $683,000
Royalty Fee:
7.5% of gross sales
Marketing Fee:
1% of gross sales
Kiosk Model
Initial Franchise Fee:
$45,000
Estimated Investment:
$151,000 – $298,000
Royalty Fee:
7.5% of gross sales
Marketing Fee:
1% of gross sales
What You Get
- Proven business model with multiple revenue streams
- Comprehensive training program
- Cutting-edge operational systems
- Protected territory (1-mile radius)
- Marketing and promotional support
- Ongoing consultation and business development
Is Winfield Street Coffee Right for You?
We're looking for passionate entrepreneurs who share our commitment to quality, community, and exceptional service. The ideal Winfield Street Coffee franchisee:
- Has a passion for creating community gathering spaces
- Demonstrates strong leadership and team-building skills
- Possesses business acumen and operational excellence
- Embraces both tradition and innovation
- Is committed to maintaining our high standards of quality and service
- Has the financial resources to invest in excellence
No prior coffee shop experience is required
our comprehensive training and support systems will provide you with everything you need to succeed.
Prime Territories Available Across America
We're seeking entrepreneurs ready to bring our unique combination of historic charm and contemporary excellence to their communities.
With 7 successful locations
in Connecticut, New York, and Florida, Winfield Street Coffee is now expanding across the United States.
What Sets Winfield Street Coffee Apart
Initial Inquiry
Submit your information through our franchise request form.
Discovery Call
Speak with our franchise development team to learn more about the opportunity.
Mutual Evaluation
Review detailed franchise information and assess if we're the right fit for each other.
Meet the Team
Visit our headquarters and experience the Winfield difference firsthand.
Franchise Award
Receive approval and join the Winfield family.
Training & Opening
Complete comprehensive training and prepare for your grand opening.
FAQ
Common Questions About Winfield Street Coffee Franchising
What is the history of Winfield Street Coffee?
Winfield began as a neighborhood delicatessen in East Norwalk, Connecticut, first opened in 1925. In September 2015, Breno Donatti bought it and, over the following decade, grew it from a single deli into Winfield Street Coffee — today a seven-location brand across Connecticut, New York, and Florida, with its own organic coffee roasting program.
What makes Winfield different from other coffee franchises?
Three things: a genuine 100-year heritage (est. 1925), our own house-roasted organic coffee, and three revenue streams under one roof — premium coffee, a chef-crafted food menu, and professional catering. We also offer two formats (Full Café and Kiosk Express), so operators can match the model to their real estate.
How much is the total investment for a Winfield Street Coffee franchise?
It depends on the format. The Full Café requires an estimated total investment of $349,500–$683,000; the Kiosk Express, $151,000–$298,000. The initial franchise fee is $45,000 per unit, with multi-unit discounts. Complete details, including our Item 19 financial performance representation, are in our Franchise Disclosure Document, which we provide to qualified candidates.
What ongoing support will I receive after opening?
You’re in business for yourself, not by yourself. Franchisees receive field support, regular business reviews, marketing assistance, operations consultation, and ongoing product and menu development, plus access to our full technology stack.
Do I need prior coffee shop or restaurant experience?
No. Our comprehensive OPUS training platform and hands-on support are designed to bring capable operators up to speed — from coffee craftsmanship to food preparation to team leadership. Strong operators and multi-unit experience are a plus, but coffee experience is not required.
What territories are currently available?
Prime territories are available across the United States. Each franchise receives a protected territory (a one-mile radius from the approved location; non-exclusive, with corporate accounts carved out). We currently operate in Connecticut, New York, and Florida and are actively expanding.
How long does the franchise application process take?
It varies by candidate, but the path is: initial inquiry → discovery call → mutual evaluation and review of the FDD → visit our headquarters (Meet the Team) → franchise award → training and grand opening. By law, the FDD must be in your hands at least 14 days before any agreement is signed.
What training will I receive as a new franchisee?
Comprehensive onboarding through our OPUS training platform: hands-on operational instruction, coffee craftsmanship certification, food-preparation standards, and team-leadership development — followed by ongoing field support after you open.
Write Your Own Chapter in the Winfield Street Coffee Story
Since 1925, Winfield Street Coffee has been bringing communities together around exceptional coffee and food. Today, we invite you to become part of this legacy and create your own success story as a Winfield Street Coffee franchisee.
Prime territories are now available across the United States. Complete the form below to request our Franchise Information Package and take the first step toward owning a piece of coffee history.
